The VentureLab Twente programme for start-ups and growing companies includes many themes. One of these is Commercial Management, course topics include:

• Strategic marketing as a holistic approach
• Strategic marketing: segmentation, targeting and positioning
• Market analysis: customer needs
• Customer Value Propositions
• Customer Value Propositions Workshop
• Practice of Marketing
• E-commerce: the new media as marketing tools
• Acquisition: identifying prospective customers
• Account management and customer relations management

VLT Trainers are business professionals experienced in business education. The trainer will make sure that you get the most out of your learning experience.

Commercial Management trainers:

• Jim Anderson
• Efthymios Constantinides
• Basil Englis
• Raymond Loohuis
• Marjo Nieuwenhuijse
• Nico Schraag